展會(huì )名稱(chēng)：中國授權展覽會(huì )

時(shí)間：2024年10月16-18日

地點(diǎn)：上海新國際博覽中心

屆數：第十七屆

同期舉辦：CKE中國嬰童用品展、CTE中國玩具展、CPE中國幼教展

觀(guān)眾：90000+名

觀(guān)眾類(lèi)別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品

禮贈品、美容日化、電子消費品及主題空間等全領(lǐng)域。

       1、關(guān)于中國授權展 | Profile

       Why China?

       據《2020中國品牌授權行業(yè)發(fā)展白皮書(shū)》統計，2019年中國年度授權商品零售額達992億元，同比增長(cháng)15.9%。

       2019年中國年度授權金為38.2億元。中國是全球授權行業(yè)增速快的市場(chǎng)之一，其規模穩居全球第五，僅次于美國、英國、日本和德國，發(fā)展潛力和空間巨大。

       According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

       China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

       Why China Licensing Expo?

       CLE中國授權展是中國商務(wù)部批準的唯一以“中國”字頭命名的授權展，由中國玩具和嬰童用品協(xié)會(huì )主辦。CLE中國授權展從2007年發(fā)展至今，已成功舉辦14屆，現已成為亞洲規模大、具行業(yè)影響力、具性和性的國際化商貿平臺。

       The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high consumer-goods manufacturers, licensees and retailers throughout the nation.

       2、參加CLE中國授權展共享協(xié)會(huì )特有資源
       1）IP365X，全年365天的線(xiàn)上CLE | IP365X, online China Licensing Expo

       線(xiàn)上“IP365X”對接平臺由中國玩具和嬰童用品協(xié)會(huì )品牌授權專(zhuān)委會(huì )主辦，旨在為行業(yè)搭建365天線(xiàn)上線(xiàn)下打通的商貿對接平臺。IP365X平臺除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權商及被授權商資源，發(fā)現潛在合作客戶(hù)，對接合作需求。IP365X還聯(lián)合數十家行業(yè)協(xié)會(huì )宣傳推廣IP，進(jìn)行線(xiàn)上線(xiàn)下邀約配對，推動(dòng)IP與被授權企業(yè)之間的商業(yè)對接。

       “IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。